Haeckels was founded in 2012 by film maker, volunteer beach warden and coastal enthusiast Dom Bridges.

When Haeckels was just starting off, Dom would collect seaweed and local botanicals along the Margate coast and bring them bring back to his family kitchen to experiment. His wife Jo soon said it was time to get a proper lab and turn a passion into a business, as every saucepan in the kitchen was starting to smell like a skincare product. Taking his wife's advice, he acquired the Lab on Cliff Terrace in 2013 where more product formulas were developed to complete the range.

As Haeckels develops the heart of the company remains the same, concentrating on craft first in the hope that the products themselves will remind and educate customers of the natural wealth of Margate's coastline.